Data Tracking and Performance
By Jon Bergan (@jonbergan)
For many new freelancers and even many existing design firms, it seems to be the norm to simply plod along designing logos, websites and other works without spending all that much time focusing on their actual business. To me, this is ridiculous. After all, there is a huge difference between simply designing logos and getting paid for it to running a successful business and one of the biggest differences is actually taking notice of what you’re doing and how well you’re performing.
The best way to keep track such information is to conduct some data tracking. This essentially involves the tracking of numbers (whether it be hits to your website or hours spent on a project) to determine how well both you and your business are performing. This practice can often be neglected by many business owners due to the large amount of time that must be invested into it or simply due to the change of workflow for most designers. It is important to note though that this simple task can play a huge role in your business by determining key areas that need improvement.
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